Why small is beautiful in hospitality sector

Recent news of the demise of Jamie’s Italian marks the latest in a long string of chains struggling and apparently unable to fit in with the demands on today’s consumer. It’s one of several previously-successful national brands increasingly failing to capture the minds and wallets of generation Y – seemingly not in tune with the desires of a consumer base turning its back on what it sees as unfashionable one-size-fits-all experiences.

https://www.heraldscotland.com/opinion/17672955.why-small-is-beautiful-in-hospitality-sector/