Plant-Based, Vegan and Vegetarian, all now mainstream and all now saving the planet

Not so long ago words like vegetarian were used with a somewhat esoteric tone and seldom in a complimentary fashion, veggies were ‘sorta weirdos’. Not any more, plant-based, vegan and vegetarian are all now uber cool and are all now officially mainstream.

Before we go any further with simply waxing lyrical about plant-based, vegan and vegetarian lets see what the money people think, as money still makes the world go round. Investment is based on making judgements about the future, so, what are the big players in the world of investment banking making of the plant-based, vegan and vegetarian market?