New research: 94 per cent take their mobile devices on holiday

Nine in ten people (94 per cent) take one or more mobile devices on holiday and almost all (97 per cent) take at least one when travelling for business, new international research shows.

The numbers come from the Expedia/Egencia Mobile Index, research based on travellers in North and South America, Asia-Pacific and Europe.

For the purposes of the study, which Northstar conducted, mobile devices were defined as smartphones, laptops, tablets, e-readers and smart watches.

The research discovered that 56 per cent of travellers say that the availability of Wi-Fi and how much it costs affects their travel booking decision.

Complimentary Wi-Fi is leisure travellers' top-rated mobile-related amenity in hotels, in front of other amenities like high speed access to the internet. And nearly nine in ten business travellers (86 per cent) say complimentary Wi-Fi is somewhat important or very important when they book a hotel for a business stay.

It was discovered that computers (laptops and desktops) were the method people most commonly use when they're making a travel booking.

Eight in ten business travellers have planned travel with their smartphone and seven in ten have done the same with a tablet. On these, the most common travel planning tasks were itinerary management (37 per cent for smartphones, 32 per cent for tablets) and destination research (35 per cent/ 32 per cent respectively).

Around one in three employed adults internationally who have a mobile device have booked a hotel with a smartphone or a tablet computer.

In the wake of the research, Expedia Canada managing director Sean Shannon said: "We are entering a new era where people are moving fluidly across desktop, phone, tablet, even wearables as they dream, plan, book and then ultimately take their trip."

"Travellers are not only researching and booking trips on mobile, but they’re also complimenting their meals, showcasing their adventures and capturing every trip detail. This is the new normal when it comes to travel."

Where keeping connected is concerned, 35 per cent of travellers use smartphones more during travel, compared to at home, according to the data.

Berkeley Scott is a leading London hospitality recruitment agency.