The hospitality industry is rapidly diving into technology such as cloud, biometrics, IoT and chatbots. This acceleration has been particularly noticeable in the uptake of artificial intelligence (AI). From marketing and customisation to pricing and revenue management, AI has become a key player.
A few years ago, ‘big data’ was an inescapable phrase. The advancements in computer processing and data storage made it possible for computers to ingest and analyse record amounts of data – so much so that it produced the smart applications we use every day on our phones.