The chief executive of VisitEngland has spoken of the cycling tourism boost that a new announcement of investment linked to the two-wheeled transport brings.
"The announcement today by Deputy Prime Minister of £200m investment in making England’s roads safer for cycling is a welcome boost to cycling tourism in England as well as the health and wellbeing of the nation," chief executive James Berresford said.
He said that with "the cycling revolution" being embraced by increasing numbers, the tourism sector has reacted with increased numbers of tourism products with a cycling link.
The new investment, he concluded, is set to stimulate more growth here.
Nick Clegg has announced new government measures worth £214 million, with £100 million of investment during the coming years to help walkers and cyclists travelling near and crossing the Strategic Road Network and £114 million to help the Cycling Ambition Cities Programme.
Mr Clegg said that a cycling revolution has been prompted by the London Olympics and Yorkshire Tour de France start.
This revolution touches "everyone, not just in velodromes, not necessarily in lycra, but for going to school or to work or to the shops," he said.
He spoke of his commitment to supporting the dream of the UK being "a cycling nation" like the Netherlands.
Clegg also revealed two initiatives aimed at younger cyclists, in addition to the £214 million of investment.
Earlier this year, the deputy prime minister stated a wish that, by the year 2020, there will be more than twice the current number of trips made by bicycle.
Berkeley Scott is a specialist hospitality recruitment agency.