VisitEngland predicts UK travel trends for 2014

National tourist board VisitEngland has made a series of predictions in its 2014 travel trends report.

The report focuses primarily on the expansion of 'poshtels', which offers customers luxury hostel brands without the hefty price tag. After five years of austerity, consumers are demanding more for their money, meaning that there is a widening market. The Youth Hostels Association recently invested £10 million on refurbishments, giving a series of hostels private rooms, en-suite bathrooms and even bridal suites. An example of this is the Safestay Hostel in London’s Elephant & Castle, which was recently awarded four stars in VisitEngland’s accommodation quality assurance programme.

Another trend from the report set to hit big next year is the emergence of 'gastrotels'; venues which not only have their own restaurants and pubs, but they [also] serve only locally-sourced produce. For example, manor house hotel Heckfield Place in Hampshire stocks its 'hyperlocal' produce via its 330-acre farm.

Heckfield Place's general manager Charles Oak said: “Ultimately Heckfield Place is all about reconnecting – with England’s past, with future ideas, and with all that is natural, including great food, honestly cooked, enjoyed in the easy company of like-minded people. We want the hotel to be comforting and true to itself. We don’t want to be formulaic, but intuitive, honest and elegant – it will be a hotel with a soul.”

The final trend that VisitEngland looked at was a potential rise in interest in arts-based tourism, such as the increasing number of British musicals opening in the West End. Furthermore, with 2014 marking 100 years since the start of the First World War, war museums are sure to get an influx of visitors.

Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.

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