VisitBritain chair Christopher Rodrigues has reacted positively to recently released data from the Office for National Statistics (ONS) showing inbound tourism increased in each of the nations in Britain last year.
He has said his organisation is delighted with the figures for what he called "the key post-Olympic year" of 2013.
"Every single nation across Britain has seen an uplift in visitor numbers and, even more importantly, there have been substantial increases in spending for one of Britain’s largest export industries," the tourism agency boss commented.
He said his organisation encourages people to visit every one of the regions and nations and thus he was especially pleased to see visitors' spending in England – not including London – and in Scotland was going up quicker than for the English capital itself. He also added that London had broken visitor spending records, though.
“These strong results underpin the forecast that inbound tourism will continue to grow by over six per cent a year across the rest of this decade, making a significant contribution to the UK’s balance of payments and continuing to offer rapidly growing employment opportunities," Mr Rodrigues said.
There were 12.726 million visits to the UK for holidays last year, the ONS stats showed, which was a record level and a 6.4 per cent rise year-on-year.
Spending on such trips rose 12 per cent, to £8.448billion.
Meanwhile, there were 7.945 million business visits, a seven per cent year-on-year rise, with spending up 11.4 per cent to £5.014billion.
Mr Rodrigues has said that tourism represents a large aspect of the economy in Britain and that it always will.
It comes after VisitBritain revealed that the well known singer Katherine Jenkins had become a face of its GREAT Britain Campaign.
Berkeley Scott is a leading London hotel recruitment agency.