UK culture secretary Maria Miller has announced that she aims to help grow the tourism industry in the UK by 29 per cent by 2020.
Speaking at a VisitBritain event, Ms Miller stated how important it was for the government and tourism sector to work together. By the next seven years, the government is hoping that 40 million visitors from overseas come to visit Britain, generating £31.5 million for the economy, allowing a further 200,000 hospitality jobs can be created. This is especially important considering that one in every 12 jobs in the UK is in the tourism sector.
The coalition want to improve the nation’s international image, engage more within the travel sector, widen products available to tourists and make it easier for visitors to get to Britain; four key aspects that will help contribute toward such targets.
These initiatives are part of VisitBritain’s wider GREAT campaign, which wants to promote tourism in Britain in countries such as Brazil, China, USA and Germany.
Ms Miller said: “Tourism is central to the government’s economic growth strategy. It’s worth £115 billion to our economy a year and we need to ensure we retain a competitive edge and can compete with other destinations around the world. With the GREAT campaign we are selling the best of Britain, building on strengths to boost tourism income right across the country.”
It was recently announced that 31 million visitors came from foreign lands to Britain last year, spending a record-breaking £18.6 billion. If visits increase by 29 per cent, this would mean an extra £8.7 billion in foreign earnings, but analysts should be wary that the London 2012 Olympic Games would have skewed such figures.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.