Two in ten Commonwealth Games attendees ‘Glasgow newcomers’

More than half of people with tickets to the forthcoming Commonwealth Games in Glasgow don't know much – or anything – about the Scottish location, a new survey suggests.

The survey was carried out by Glasgow 2014, with VisitScotland reporting on the results.

The tourism organisation reports that the stats show 46 per cent of Game spectators visiting Glasgow will be staying for a two to four night short break. Close to three in ten plan to stay five nights or more.

It was also discovered that 20 per cent of Games attendees have not visited Glasgow before.

Most spectators are going to be hitting the Games from elsewhere, 56 per cent will be staying outside Glasgow at home or in non-Glasgow accommodation.

Meanwhile, 90 per cent of visitors will be doing some research about what to do in Glasgow online, via VistScotland centres or word of mouth, prior to the big sporting event. The survey questioned close to 10,000 spectators.

It was also found that, besides hitting Glasgow, ten per cent of Games' spectators will be taking a lengthier trip to Scotland.

Some 40 per cent were interested in hitting or planning to visit Edinburgh, Scotland's capital city, and 31 per cent said the same about the Highlands and Skye.

"The Glasgow 2014 Commonwealth Games offers an unprecedented opportunity for tourism. It is Glasgow and Scotland’s chance to shine on the world stage like never before," commented VisitScotland's Mike Cantlay.

"We look forward to helping spectators make the most of their time in Glasgow and further afield, offering them advice and information on all the fascinating things to see and do during their time here."

He added that it was good that such a large number of visitors were going to be exploring other Scottish locations as well. The country has something for people of every taste, he said.

The Glasgow Commonwealth Games – the 20th staging of the Games – are set to begin on July 23rd this year and will continue until August 3rd.

Berkeley Scott is a specialist hospitality recruitment agency.