June 2nd to 8th has been designated Restaurant Week by Twitter – with any UK or Irish restaurants encouraged to get involved, according to an announcement on the social platform's UK blog.
Restaurants can sign-up for the event, which has the support of the British Hospitality Association, the Restaurant's Association of Ireland and OpenTable.
According to Twitter, the idea is that the event will highlight the diversity seen in the industry and help owners and communities connect.
Eateries will participate by Tweeting daily hashtags – each of which will be linked to an aspect of the industry.
This month, meanwhile, special webinars aimed at marketers, managers and owners will be teaching people about using Twitter in the industry.
“Culturally, eating out is now part of everyday life – 20 million of us eating at least one meal out of the home every single day. This provides the industry with the most amazing potential to engage customers more deeply via social media," commented British Hospitality Association (BHA) chief executive, Ufi Ibrahim.
As such, she said, the BHA was very pleased to be working alongside Twitter to help members harness that potential through Restaurant Week.
She added that her organisation is confident the Twitter webinars will provide members with a great way of talking to customers "and bringing their restaurants to life online".
Being Twitter-based, Restaurant Week already has its own hashtag – #RestaurantWeek.
As well as Twitter, restaurants can and do use other social media platforms for promotional purposes.
Facebook is another of the best-known platforms of this sort, and, like Twitter, is used by huge numbers of eateries. Other popular places restaurants promote themselves include picture-sharing app Instagram.
You can follow Berkley Scott on Twitter at @BerkeleyScottHQ, and stay updated with industry developments.