TripAdvisor getting new star ratings

Earlier this month, it was announced that VisitEngland accommodation star ratings are set to appear on TripAdvisor.

Other organisations that have official star ratings on the site include the AA.

The VisitEngland stars will appear on the site's pages listing places to stay that participate in the tourist board's star system, it was announced August 8th.  

The ratings are given to providers on accommodation within England that are part of the National Quality Assessment Scheme from VisitEngland.

The level of rating is based on facilities, services, staff hospitality, how clean the property is and other considerations.

"Our star ratings appearing on TripAdvisor is a fantastic benefit to VisitEngland’s scheme, demonstrating the importance of star ratings in helping potential customers to choose their accommodation with confidence," commented VisitEngland chief executive, James Berresford.

"It is also an opportunity for our official star rated accommodation providers to raise their profile even further by having their stars displayed on one of the world’s leading travel websites."

He added that the move is one of several fresh developments the tourist board is actioning to help "business to secure a strong online presence".

The star ratings from VisitEngland are set to be updated on the TripAdvisor site weekly.

TripAdvisor's vice president of content, Catherine Tremaine, said the site is pleased to collaborate with the tourist board to put the star ratings in place on the site.

TripAdvisor knows that ratings and reviews provided by users impact significantly on travellers' planning and decisions regarding booking, she said.

"Coupled with the official star ratings, travellers are able to make a well-informed booking decision, suitable for their needs," she concluded.

Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs.