Hotel chain Travelodge has made 100,000 rooms available for £29 over the summer, bookable via its website.
It comes as Travelodge research showed that 52 per cent of parents are taking British holidays with the kids this summer school holiday period.
Among those households, 23 per cent are going on more than one UK short break while the schools are closed, and 16 per cent will be going on a week long holiday in Britain, with a tenth going away in the UK for two weeks.
Some 54 per cent of the survey's staycationing parents are taking the kids for a traditional seaside break in Britain, with Cornwall, Devon, Blackpool, Brighton and Scarborough coming out as the top five most popular summer holiday locations for the year.
Making up the rest of the top ten were Bournemouth, Whitby, Skegness, the Isle of Wight and Great Yarmouth.
Meanwhile, London, Edinburgh, Manchester, Liverpool and Glasgow made up a top five of cities that families were going to over the summer for city breaks.
It was found that 37 per cent of staycationing parents would be going on British city breaks with the kids during the summer holidays, while 18 per cent would be going on rural British breaks.
"Families are taking more short breaks throughout the summer rather than a traditional big break," Travelodge's Shakila Ahmed said.
"This is a growing trend that we are experiencing too as we have had a significant rise in family bookings this summer. Our city centre and coastal hotel rooms are selling rapidly as temperatures are rising."
Travelodge's research has also shown that 52 per cent of parents think staycations are good value for entertaining kids in the holidays.
Meanwhile, one in four said it's important to take British breaks, so kids can find out about the heritage of this part of the world.
Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs.