Travelodge has announced a festive bookings hike.
Speaking as the hotel chain unveiled new research on the topic of festive spending, spokesperson Shakila Ahmed said: "There is certainly a feel-good factor spreading across Britain as the festive season approaches.
"We have already experienced a double digit increase in room bookings from Christmas Eve right through to New Year's Day this year, with Britons making preparations to visit family and friends over the holidays."
Travelodge's recent research shows that more than half of Brits are going to travel to be with relatives and friends during the festive period.
Meanwhile 15 per cent of respondents will head away with their other half on a Christmas break.
It was also found that Brit households plan to shell out £482.37 each for Christmas 2014, on average – £22 more than in 2013.
And the research showed that Brits will be buying 13 gifts each, at a price of about £30 per present.
Among the sample, 82 per cent claimed they are hitting the festive period with more positive feeling about the twelve months to come than they have seen for the last ten years.
Christmas dinner spend is set to be £99 this year, down by over £17 since 2013. In the survey, 47 per cent said they planned to buy festive things to eat and drink at a value supermarket.
The research also discovered that the average amount of time Brits take to get ready for December 25th is 28 hours, more than a full day of festive prep in total.