Hotel chain Travelodge has hosted a tourism-themed event as part of the current Conservative Party Conference.
According to details released in advance of the occasion, it seems the event examined things like the potential for the sector to grow and improving UK tourism's profile among those who make policy.
It was called 'New Champions: Unlocking the skills and growth potential of unexploited sectors in the UK economy'.
"We are delighted to be partnering with Policy Exchange in hosting this debate on the role of tourism in our economy. We need a Government that recognises the role that tourism and hospitality play in driving economic growth, so that the industry can unleash its full potential," commented Peter Gowers, the chief executive of Travelodge.
Mr Gowers was on hand to debate at the event, which was chaired by Policy Exchange director of communications, Nick Faith.
Skills and equalities minister Nick Boles was another speaker, as was British Hospitality Association chief executive, Ufi Ibrahim; chief economic adviser to the Mayor of London, Dr Gerard Lyons and Baroness Neville-Rolfe DBE CMG.
Part of the agenda for the meeting included topics like youth unemployment and how more support from policymakers could help here.
Mr Gowers was set to present the argument that government ought to modernise hospitality and tourism thinking, and thinking about sectors where prospects for growth and jobs are real.
It comes after Wellingborough Rushden Travelodge manager Andrea Warner got herself a Guinness World Record after she was able to make up a King Sized bed in the space of just 74 seconds.
The record breaking event happened at Travelodge's London Vauxhall hotel.
Berkeley Scott is a leading London hospitality recruitment agency.