In the wake of bringing in liquid soap dispensers in guest rooms, Travelodge has made a large charity soap donation.
Though a team-up with In Kind Direct, a charity, the chain is providing more than 1.5 million bars of soap to various good causes.
It recently switched to liquid soap in the 36,986 guest rooms it has in the UK, and the 17 tonne soap donation is made up of leftover solid bars of soap, no longer needed due to this change.
More than 2,000 different charities are set to be given part of the large-scale soap gift.
In Kind Direct will distribute the soap to UK charities that help people in other countries and on UK shores.
Some of the soap will go to British Red Cross Refugee Support, some to International Health Partners, which is working to help tackle Ebola, some to Fresh Start, an Edinburgh homeless charity and some to Goal for the Gambia.
"As part of our investment to build a new improved Travelodge brand offering, this year we installed new liquid soap dispensers into all of our 36,986 hotel rooms across Britain," explained Travelodge's Shakila Ahmed.
"As a result of this new initiative, we had 17 tonnes of surplus soap, which we donated to the charity In Kind Direct. They will distribute this stock on our behalf to charities that need it most in the UK and abroad."
Prince Charles founded In Kind Direct in the mid 1990s. Its deputy chief executive has said the new Travelodge gift "will be hugely welcomed by charities, some which support our most disadvantaged communities".
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