Travelodge announces hotel recruitment investment

There could be a raft of hotel recruitment opportunities across the UK after Travelodge announced that it is to invest around £223 million in its brand.

According to the company, the financial boost will be used to encourage growth with a host of hotels planned as well as a new staff recruitment drive.

It will open a total of 14 new hotels, with the majority in the UK and two in Spain, and will create a total of 420 jobs in the process with the new branches located around the country.

Four new hotels will be based in London, specifically Bethnal Green, Hounslow, Vauxhall and Walthamstow, while the remainder will be located in Liverpool, Cambridge, Aylesbury, Southport, Kings Lynn, Sittingbourne, Manchester and Chertsey.

Out of the 420 new jobs that will be created as a result of the investment, 371 will come as a direct consequence of the new hotel openings.

The remainder will come about via the company’s successful management apprenticeship programme with Travelodge's chief executive Grant Hearn saying that the key to the firm's growth is value.

He said: "In today’s world, Britons are looking for great value when making a hotel booking. The UK at less than 20 per cent remains a growing market for branded budget accommodation, as it is still well behind matured markets such as the USA and France.

"In response to this growing opportunity, our growth strategy remains in the forefront of our new business plan."

If that wasn't enough to suggest growth from the company, it has also confirmed that it will invest a further £12 million into its digital and online marketing this year.

Mr Hearn recently suggested in a letter to business secretary Vince Cable that there were a number of strategies that needed to be implemented in order to take advantage of the potential within the hospitality industry.

He said this could be used as a way of rejuvenating the struggling economy by creating jobs. 

Berkeley Scott is a specialist hospitality recruitment agency