The public vote for Tourism Superstar was launched over the weekend, and runs January 31st to February 28th.
The award is organised by VisitEngland and has the support of the Daily Mirror, whose website is hosting the vote.
The ten-strong shortlist, including several people in hospitality jobs, was released last month.
"Huge congratulations to the fantastic superstars shortlisted. Record numbers of tourists are visiting us, so it’s brilliant to see people rewarded for going the extra mile to give a great welcome," said Helen Grant, the tourism minister.
"I hope that showcasing the careers of these superstars will inspire others to seize opportunities in this fast growing [tourism] industry."
The people on the shortlist all have tourism-related jobs such as doorman, publican and zoo keeper.
They are each telling the public why they should win via a short film which has been uploaded to the Mirror website.
Tourism Superstar ties into English Tourism Week, which kicks off March 14th this year – the same day that the overall Tourism Superstar 2015 winner is named.
According to VisitEngland, the award is designed to mark passion and dedication from tourism industry workers, and is given to someone who surpasses the call of duty to make sure people coming to England get an experience they won't forget.
"The search for VisitEngland’s Tourism Superstar 2015 has unearthed some real unsung heroes of the industry, and we want as many people as possible to watch the film and witness first-hand the passion and dedication of the shortlisted candidates," said English Tourism Week chair, David Curtis-Brignell.
He urged people not to miss out on the opportunity to discover more about the nominees and vote for the one they like best.