According to a new survey by hotel chain Travelodge, 65 per cent of adults in Britain are planning to take a holiday domestically this year, also known as a 'staycation'.
Not only is this an increase from the 41 per cent recorded last year, but nearly double the 35 per cent who decided to stick in the UK in 2011. In total, 41 million Brits will be holidaying at home this summer, meaning that the top 20 spots in the UK will see an economic boost to the tune of £12 billion between them.
Capital cities London and Edinburgh of course top the bill for favourite destinations. It is important to note however that not all the top spots are large cities. Nine of the big 20 are rural locations, and over 17 million Brits are expected to spend an extra £5.2 billion in such places. Other popular spots include the Lake District, Dorset and the Scottish Highlands.
Furthermore, the recent hot weather has seen five coastal regions benefit from a £3 billion boost, and further enhancements to tourism and hospitality recruitment. Cornwall, Devon and Blackpool are all expecting 3.2 million, 2.1 million and 1.8 million visitors respectively by the end of 2013.
Travelodge boss Grant Hearn said: “The Staycation trend accelerating to record levels and boosting our economy by £12 billion this year is a welcome sign. As one of Britain’s biggest business sectors, the opportunity to grow is still great. We are no way near to unlocking the true potential of our industry.
“British tourism needs to be treated like a serious business sector and government needs to move our industry from the Department of Culture Media and Sports to the Department for Business, Innovation and Skills. Lack of immediate action is costing jobs, growth and investment.”
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.