Three quarters of Brits ‘staycationing this year’

With the number of staycationing Brits doubling in just three years, 2014 will see a record 74 per cent taking this sort of break, recent findings suggest.  

According to the latest Travelodge Holiday Index, with holidaymakers increasing average staycation spend to £403.33, the economy will be boosted to the tune of £15 billion from staycations this year.

It was found that 51 per cent of Brits will take multiple short breaks this year. And 17 per cent will take a holiday which includes stays at multiple locations.

Two fifths of holidaymakers will head to the coast during the summer.

This year's top places to staycation are London and Cornwall, with Edinburgh in third position.

The Index involved a survey of 3,000 adults about this year's holiday plans.

"2014 looks like being the year of the Staycation. More of us than ever before are being inspired to get up and go and explore what Britain has to offer," commented the chief executive of Travelodge, Peter Gowers.

"At Travelodge, were seeing particularly strong demand from families and couples having multiple short breaks rather than the traditional fortnight. It all points to the fact that the nations desire for a great holiday is still with us, but more than ever, were all looking for great value and finding it here in the UK."

A majority of Brits say staycations are better value compared to overseas breaks.

Around one in four Brits claimed value was their biggest influence when they book a break – a more popular choice than destination, images, reviews on the internet and word of mouth information from people close to them.

One in three adults say holidays are the best part of the year for them and one in four say they're among the few costs they will not cut down on.

Berkeley Scott is a specialist hospitality recruitment agency.