A new West Ham United Bar, featuring football-themed artwork on its walls, is set to open soon.
Called The Boleyn, the space is situated at the Queen Elizabeth Olympic Park Stadium, which the club will be using beginning in the football season of 2016-2017, according to the OlympicStadium.WHUFC.com website.
It features claret and blue colouring, the famous colours of West Ham, as well as the football club's crest.
A membership scheme incorporating access to the bar, a space which is designed to cater for West Ham supporters, has just been launched.
Current season ticket holders have been directly offered this membership, with only 1,000 potential places on offer.
Holders have been sent brochures about the Stadium which include information about The Boleyn bar, a venue which will be found in the Stadium's West Stand.
Those who sign up for membership get free half-time drinks. They'll have exclusive access to The Boleyn, as well as to Cade Cassettari, an eatery serving up East End food which takes its named from a place West Ham Academy graduates once met to discuss football.
Membership includes a halfway line seat, entrance to all home Premier League games and the three initial cup fixtures, and more.
Anyone wishing to register their interest in membership can do so at a dedicated website.
In other recent bar news, it was recently announced that David McDowall has been appointed by the BrewDog indie brewery as the company's new managing director of bars.
The main focus of this job is going to be expanding BrewDog's 18-location-strong UK bar division.
Berkeley Scott is a specialist hospitality recruitment agency.