Office workers are being targeted by a new type of Tesco Express outlet in the City of London.
Opened September 3rd, the 1,000 square foot Philpot Lane Express is focussed on food that can be consumed while people are on-the-go, and is designed to mainly serve local office workers.
The idea is that the store has an upmarket atmosphere, with exposed brick and wood among its interior features. Designed with an eye on workers who are conscious of time, it includes slimmer checkouts and contactless payment options.
The store includes ranges aimed at breakfast and lunch as well as early afternoon eating.
It also has a food counter from Fred’s Food Construction, inspired by New York delis, which serves hot drinks and lunch and breakfast options.
"We are delighted with the positive response Fred’s has received since our launch earlier this year," said Paul Goodale, co-owner of Fred’s Food Construction. The concept launched its debut outlet earlier in 2014.
"It is fantastic to have support from Tesco and we are very pleased to be able to bring our concept, born on a road trip around the US, to the heart of the City of London," Mr Goodale added.
Philpot Lane Express' offering includes over 100 sorts of sandwich, as well as packs of sushi, snacks, soups and more.
"Our new Philpot Lane store is a great example of Tesco providing the products and services that meet the shopping needs of our customers," commented Tesco managing director for London, Andrew Yaxley.
The shop's opening hours will be between 6.30am and 8pm on weekdays, and 10am and 5pm on weekends, with an eye on tourist customers at this point in the week.
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