Starwood launches refurbished Park Tower hotel in Knightsbridge

The Park Tower Knightsbridge hotel has been fully refurbished by US-based firm Starwood Hotels & Resorts, to coincide with the site's 40th birthday.

The iconic 280-room hotel has seen its lobby, bar and lounge fully re-developed in order to encourage new luxury travellers to stay at the venue. The lobby now has a colour scheme inspired by Hyde Park, pieces of art that depict the park's rose gardens, and a crystal chandelier as a main focal point. The new lounge offers Rococo hot chocolates, afternoon teas and champagnes, whilst the more-modern bar will offer an eclectic food menu and whisky-focused drinks. It is hoped that an array of new hospitality jobs will be created through the scheme.

London-based interior designer Anita Rosato, who led the refurbishment, said: "From the exterior lighting sweeping up the tower, to the hand-picked finishes, such as the rich mahogany, light-polished marble and glimmering metal accents, the feeling of anticipation and intrigue that guests will experience when arriving at the hotel was key."

The hotel, which boasts a fitness centre, a seafood restaurant and 22 suites, was originally designed by Richard Serifet. This refurbishment comes a month after the Luxury Hospitality Summit in Switzerland, where Starwood global brand leader Paul James suggested that 85 per cent of hotel guests were now coming from a new generation, where a more personalised service would be needed.

Hotel manager Sue Finlay said: “My goal is to provide new and returning guests with a truly personalised service in the heart of one of London’s most vibrant and bustling districts. We invite them to discover the area’s rich heritage and hidden gems, unveiling a treasure trove of luxury experiences in London."

Starwood currently manages 85 hotels, including this one, under its 'Luxury Collection' brand. The firm has already announced that it will be keeping a focus on the UK as part of its development plans over the next few years.

Berkeley Scott is a specialist recruitment agency providing hotel management solutions.