It has emerged that 27 per cent of British holiday-goers will not stay in a hotel if it doesn't offer free Wi-Fi, according to a new survey by Lastminute.
The survey revealed that 40 per cent of Brits would rather stay in a two- or three-star hotel that had free Wi-Fi than a five-star hotel without it, while 30 per cent of the sample would choose a restaurant or bar based on whether it offered the free service or not. This is not surprising considering many individuals' dependence on social networking sites, with 31 per cent also posting live statuses while they go away to their friends and families back home.
Dissecting the data further, it emerged that 90 per cent of Britons will spend at least four hours on devices such as tablets, smartphones, MP3 players, game consoles and digital cameras when they are on holiday, and 48 per cent will actually rely on them to keep busy.
It is therefore just as important for businesses to invest in such technology as it would be contributing a budget to hospitality recruitment, for example.
Mark Maddock, managing director of Lastminute.com UK and Ireland, said: “Whether it’s a good distraction or not, the reality is our customers are now always connected – and they want this to continue seamlessly when they are abroad. We are finding with our hotel partners it is no longer enough to offer guests free Wi-Fi, it is also about the quality and speed of the internet connection.
"We have connected travel with technology since 1998 but would be the first to say to customers – don’t forget to switch off when you are on holiday and open your eyes to where you are in the world.”
The results are based on a sample of 2,000 adults across the UK.
Berkeley Scott is a specialist recruitment agency providing hotel management solutions.