Leading services provider Sodexo has managed to secure a £25 million catering contract with Brighton & Hove Albion Football Club, which will last five years.
This means that all retail, catering, marketing, sales services and hospitality at the American Express Community Stadium will be provided by Sodexo. This includes any catering that would take place at events and conferences on site.
Jeremy Dicks, Sodexo Prestige managing director for sports and leisure, said: “A joint vision with Brighton & Hove Albion Football Club is at the heart of our partnership. We would like create a perfect match between Sodexo and the club, with a fan-centric approach, inspired by the energetic community spirit, which is evident on both match day and non match day. We share the club’s ambition to create a place that is simply the best experience in Brighton and Hove.”
The food offered to fans on match days will be sourced from local suppliers, while Sodexo will use its wealth of experience in the past to build the club's presence in the marketing field both nationally and internationally. These past partnerships that Sodexo has had with football clubs include Everton, Newcastle United, Aberdeen football clubs and Hampden Park. This is important as Sodexo will know how to engage with communities and fans strongly, while a series of new hospitality jobs will be created in the wake of this new deal.
Simon Williams, Albion’s head of commercial development, said: “We undertook a comprehensive tendering process and were extremely excited by Sodexo Prestige’s innovation and attention to detail.”
This news follows the recent announcement that Lindley Group had secured catering contracts with Swindon Town, Watford FC, Doncaster Rovers and Gloucestershire Country Cricket Club.
Berkeley Scott is a specialist recruitment agency in the catering industry.