Much has been made of how buoyant and stable the hospitality sector, both in the UK and around the world, has remained since the recession took hold.
Events such as London 2012 and the Queen's Jubilee have helped to keep the UK at the forefront of many travellers' imaginations and, as such, hospitality work has remained fairly healthy.
Obviously, the high level of competition within the industry is still a factor that would-be hotel, pub and restaurant workers need to contend with, but this could be said of most areas.
In comparison with other sectors, those in hospitality have it reasonably easily, although one company has looked to advise potential staff to be on top of their game if they want to secure their dream position.
Hotelschoolsearch.com has responded to a recent industry survey which suggested there was good reason for optimism in the industry over the coming year.
The survey asked around 600 hotels about their staff plans for 2013, with a third saying they will look to make incremental hires over the next 12 months.
Of this figure, 59 per cent will be front desk staff, 37 per cent will be sales managers, 16.4 per cent will be marketing professionals and 15.5 per cent will be revenue managers.
These are clearly causes for optimism among those people who are keen on securing work in the industry, but the spokesperson warned they are likely to face "strong competition when trying to get a job and especially when trying to get into any of the management trainee programmes".
Rather than discouraging people from applying for jobs in the sector, the comments should serve to highlight the importance of having qualifications and skills to back up applications.
The spokesperson added that people needed to be flexible both in terms of location and when it comes to the roles they become skilled for.
"For starters the education they are exposed to gives them many transferable skills that can be applied to various sectors," they said.
"Students should not just define themselves as being only able to work in a hotel or in the kitchen etc. The hospitality sector encapsulates more than that."
According to the firm, by learning applicable skills and knowledge, people can give themselves the best possible chance of the hotel, restaurant and bar work they seek.
"Investors would be seeking for individuals who have the know-how and the ins and outs of the hospitality industry to secure their investment," the spokesperson concluded.
The extent to which hospitality is booming can be seen with investments recently from big firms such as Travelodge and McDonald's.
These show just how much of a future large companies see in the UK and the sector at large.
However, these votes of confidence don't mean prospective employers can take their eye off the ball and secure jobs without sufficient effort.
There is still an immense level of competition for jobs and having skills, qualifications and relevant experience is what will separate your application from the rest and help you bag that dream job.
Berkeley Scott provides specialist advice and support to help you find hospitality work