hotel

Short but sweet – the rise of the micro-stay

According to news released by the hotel booking website dayuse-hotels.com, the demand is on the increase across the UK for hotel ‘micro-stays’ that are as little as an hour in length.

People can use the dayuse-hotels.com site to book rooms in hotels in hourly blocks. Between May 2014 and 2015, the number of reservations made using the site shot up by over a third, from 750 to 2,500 per month.

During the same period, the number of London hotels willing to allow their rooms to be booked on an hourly basis rose from forty to well over one hundred.

Forecast experts feel that the UK’s hotel sector is likely to continue the growth it has been witness to over the past couple of years, stretching far into 2016 and beyond. More and more operators are taking the chance to monetize rooms that are unbooked and therefore vacant during the day, hence maximising both occupancy and revenue.

Hotelier David Lebée, former assistant director of the Hotel Amour in Paris, brought dayuse-hotels.com into being in 2010. He credits the success of his venture to the changing way that hotel space is being used.

“Dayuse was formed to meet a growing demand from travellers for increased flexibility when visiting hotels,” he said. “Whether they are looking for an informal meeting space, a comfortable stop-over between flights or a convenient base for a day out sight-seeing, with technology now playing a huge part in the way we live our lives, people expect the services that they want, when they want, and the hotel industry is no exception.”

There are hotels of all standards on the site, although at least eighty percent of the properties listed are rated at least four stars. Among the hotelier groups with properties listed on the site are Marriott, Novotel, Ibis and Holiday Inn.

The UK is one of Dayuse’s key markets and the site does not just focus on London. Participants can also be found in Birmingham, Cardiff, Glasgow, Newcastle-upon-Tyne, Manchester and Southampton.

“As the most visited city in Europe, London is a highly important market for us, and we are incredibly excited by the recent surge in growth we’ve seen in the capital and the wider UK market,” said Lebée. “Within the last year, we’ve seen both the number of UK hotels on our books and guest bookings multiply.”

A competitor to Dayuse – ByHours.com – has also reported increasing numbers of people making bookings via their site. Between April and May 2015, the company reported a fifty-five percent increase in bookings in London alone. ByHours mainly operates in Spain, and enacted over 150,000 bookings in its host country in 2014.

The founder and CEO of ByHours, Christian Rodriguez, says he feels that a high percentage of customers using his site were seeking micro-stay bookings close to airports and other transportation hubs. He also predicted that the UK’s capital has the potential to emerge as ‘an even bigger market’ in the very near future.

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