Shaun the Sheep tourism campaign planned

People in hotel jobs in the UK could be seeing more local customers in 2015 if a new advert, aimed at getting Brits holidaying in this part of the world, is a success.

Popular animated animal Shaun the Sheep is set to appear in a VisitEngland led TV ad which will tempt viewers to travel agents, as part of a new campaign later in 2015.

The Scotland, Northern Ireland and Wales national tourist boards are supporting the initiative.

The campaign comes at a cost of £4 million, and has the participation of travel agents, like Thomas Cook, Worldchoice and Thompson, who will be promoting UK summer deals to tie-in with the initiative.

Viewers will see Shaun holidaying with other animals in the UK, in a TV ad that comes after Shaun hits cinemas in Shaun the Sheep The Movie next month.

The new campaign is an aspect of the Holidays at Home are GREAT programme, which is funded by the government.

This programme aims to increase tourism in the UK from people living here and created some £380 million of extra tourism spending from its initial two campaigns. A third campaign's results are set to be announced soon.

As James Berresford, the chief executive of VisitEngland, explained, that campaign, like the Shaun the Sheep effort, also featured famous Aardman animation characters: Wallace and Gromit.

"Following on from the success of the third Holidays at Home are GREAT campaign last year, which starred Wallace & Gromit we have partnered again with Aardman to create another super TV advertisement," he said.

"I am confident Shaun will fuel the public’s imagination and inspire them to take a holiday in the UK this year.  This new campaign forms a key part of VisitEngland’s strategy to grow tourism in this country, supporting the Government’s agenda for growth."