New hospitality jobs could become available in Liverpool and Chester after aparthotel brand Roomzzz unveiled plans to open new premises in the cities.
This will bring the total number of sites operated by the Yorkshire-based company to seven. Established six years, the business already has three aparthotels in Leeds and one each in Manchester and Newcastle.
The Roomzzz concept combines features of a hotel, offering guests services such as a 24-hour concierge and room service, with the facilities of an apartment.
Earlier this year, it opened its fifth site with the launch of the £6 million, 44-room aparthotel in Newcastle.
Since then the brand has achieved 87 per cent occupancy across all five sites and a 16 per cent increase in turnover year-on-year during 2012.
Mark Walton, head of Roomzzz Aparthotel UK, said the company's growth has been based on the principal of simply "offering and giving our customers exactly what they come to us for, which is impeccable hospitality in key locations for a price that makes sense whatever your reasons are for travelling".
He claimed that this is illustrated by the fact that the recently opened Newcastle site hit the number one spot on TripAdvisor for hotels in the city in under four weeks after opening.
"New guests and regular guests are feeding back to us of their delight to experience a Roomzzz Aparthotel in multiple cities – our real-time loyalty scheme is playing a huge part in rewarding guests and we're seeing huge peaks in repeat visits across all sites as a result," added Mr Walton.
Roomzzz's expansion plans are based around a "rigorous franchise programme" and the company says it is on course to reach double figures in the number of aparthotels it operates by 2014.
"The brand is evolving, morphing into a force which is smashing historic growth patterns and sales figures," said Mr Walton.
Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs