After eight successful pilots, operator Inventive Leisure has revealed that it will be spending £6.6 million in rolling out a new refurbishment project for its Revolution venues across the UK.
The 'Evolution' scheme was initially launched as a trial in eight venues in order to give the brand a new lease of life for a younger generation. These sites were in Leeds, York, Manchester, Edinburgh, Liverpool, Cambridge, Aberdeen and Wilmslow, and it is hoped that a further 26 bars will get the new treatments over the next eight months.
The new format will see full-floor service, meet-and-greet on arrival, boosted drink offers and a modern interior design. Furthermore, the drinks menu will place a particular attention on 'connoisseur cocktails', rather than just on vodka-based beverages.
The next Revolution to officially unveil the new 'evolution' style will be in Swansea, set to re-open on July 20th, with Brighton following the week after. The firm then hopes to open revamped sites afterwards on a weekly basis, with a wide array of hospitality jobs hopefully following in tow for local residents.
Inventive Leisure, which is based in Greater Manchester, currently manages 66 Revolution bars in the UK. Mark McQuater, Inventive Leisure chief executive, said: “Our customers pull from the more affluent 18- to 35-year-old age group and the new design and service standards, coupled with the unique mix of music and entertainment, has hit the market spot-on for this eclectic group.
"Our trials have enabled us to constantly improve elements of our offer and come up with a repositioned Revolution brand that works for our customers. We have seen fantastic results – it’s very exciting."
Inventive Leisure also operates five Revolution de Cuba sites across Britain.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.