Research predicts World Cup spending

UK Football fans will spend £1.3 billion should England get to the second round in the upcoming football World Cup, recent research shows – and some of that spending will be in the likes of cafes and pubs.

VoucherCodes.co.uk sponsored research from The Centre for Retail Research shows that more than 23 million footie fans will spend in a range of areas in conection with the World Cup. 

It's predicted that each goal England scores will bring about another £198.5 million of spending within retail outlets, pubs and clubs – £165.3 million of this is set to be spent within the UK, the rest by UK-based fans who have gone to Brazil for the competition.

Overall, £2.58 billion will be spent in pubs, restaurants and shops if England get to the competition's final.

Drink and food to be consumed at home will get £508 million of spending should England pass the group stage, £280 million of that on drinks.

Overall, the home food and drink category will see over £1 billion in spending if England's boys end up playing in the World Cup final this year.

The pub, club and cafe category is predicted to see £175 million of spending in the event that they hit the group stage, and there will be £431 million overall if they get to the final match.

Sports kit, electrical and TV equipment are also two of the spending categories expected to benefit from the England team's success.

“As excitement for the 2014 FIFA World Cup reaches fever pitch, UK retailers can expect to see a huge boost to sales," commented VoucherCodes.co.uk managing director, Claire Davenport.

"More than 23 million fans will celebrate England’s successes by heading to the pub, upgrading to the latest TV, or buying England memorabilia. Pubs, clubs and shops are putting some great offers on for footie fans to take advantage of."

Of course, she also urged people to use voucher platforms to find deals for things like pub and restaurants.

Berkeley Scott is a specialist hospitality recruitment agency.

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