The British Beer and Pub Association (BBPA) has launched a campaign to extend licensing hours for the World Cup in 2014.
The BBPA has written to Norman Baker, the minister responsible for licensing, stating that pubs should have flexible hours, similar to when the Royal Wedding and Diamond Jubilee took place last year. Some games are set to kick off as late as 23.00 UK time, and many pubs may not be allowed to take advantage of the financial opportunities.
Leader of the BBPA Brigid Simmonds, said: “Without pubs able to open their doors to fans everywhere, the atmosphere at home will not be what it should. As the inevitable highs and lows of the tournament progress, let us enjoy them together and back ‘Roy’s Boys’ in the next best place to being there – the pub. This would provide a £20 million boost to thousands of small businesses across the nation, with fans becoming a real part of the celebration.”
It is also hoped that by extending opening hours, more hospitality jobs will be created next summer, giving a healthy boost to local economies.
This campaign comes after the BBPA’s latest Beer Barometer highlighted that beer sales in the UK had risen by 5.2 per cent in the third quarter of the year – this is the biggest quarter-on-quarter increase recorded this century. Off-trade also experienced a 12.5 per cent increase in sales. Many industry analysts have attributed the Beer Tax cut in March and the summer weather as drivers behind these impressive figures. The BBPA now believes that the government should promote continuing this positive trend for the World Cup next year.
The 2014 World Cup will be running from June 12th to July 13th.
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