Pubs all across the UK have launched a new consumer campaign, 'It's better down the pub', which will encourage residents to share videos and photos of experiences in their local pubs.
A new website has been unveiled, which hopes to attract businesses and pub goers, and will be a platform where users can share experiences and their reasons for loving the pub so much. With an additional Twitter account and Facebook page, users can also upload videos about their appreciation for the pub sector.
The website was created through a joint partnership between six organisations: Admiral Taverns, the British Institute of Innkeeping (BII), Everards, Fuller’s, Pub is the Hub and the Society of Independent Brewers (SIBA). All of these groups, and some other companies, have also raised a six-figure sum to fund the project.
Tim Hulme, the newly-appointed BII chief executive, said: "The pub is an integral part of our culture. It’s important that we encourage our customers to celebrate the enriching impact this great British institution has on our lives, as well as the special people that run them."
Mr Hulme went on to say that if the campaign reaches the 15 million people who visit a pub in the UK each week, not only will the sector be further promoted, but trade may be boosted across the country, in turn creating a multitude of hospitality jobs. He hopes that other bar professionals and pub groups will join the initiative. An incentive to join is that customers will have the chance to win a wide range of prizes.
John Longden, chief executive of Pub is the Hub, added: “Pubs create jobs, boost sales for local suppliers and provide much needed services for communities.”
The scheme will be launched to UK consumers from next month.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.