Premier Inn to launch Salford Central hotel

A deal has been struck for Premier Inn to launch a new 143-bedroom hotel at Salford Central as part of the area's ongoing redevelopment.

English Cities Fund (ECf) revealed that it has signed the deal for the new hotel and restaurant, which will represent the first phase of the New Bailey development, an aspect of the £650 million Salford Central scheme.

Construction is set to begin in September 2013 on the £12.5 million hotel development, which is located on the corner of Irwell Street and Stanley Street on a half-acre plot.

Premier Inn intends to capitalise on the south facing, riverside location of the building, which will also include a restaurant and bar and create dozens of hospitality jobs in the region.

Phil Mayall, development director at ECf, said the announcement is a "great boost" to the scheme, with New Bailey representing the commercial quarter "at the heart" of the Salford Central development.

"With the planning application now approved, and agreement with Premier Inn finalised, we are looking forward to work beginning on site," he added.

The effect on the local economy was also highlighted by Salford’s assistant mayor for planning, Councillor Derek Antrobus, who said it will represent a key part of Salford’s growth and a "welcome boost".

The ECf – which represents a joint venture between the The Homes and Communities Agency, Muse Developments and Legal & General Property – is now in talks with a building contractor, in order to meet the September start date.

Nick Johnston, acquisition manager for Whitbread Hotels and Restaurants, said the new development will provide great quality hotel bedrooms at an affordable price and in the best locations.

"We currently have five Premier Inn hotels in central Manchester and the New Bailey scheme adds another excellent location for our customers in the west of the city centre. It’s a great location for us and our strong brand and covenant will help to make the overall development a real success," he added.

Construction is already underway at the first phase of development at Chapel Street and, when completed, Salford Central will create 11,000 new jobs, 220,000 square metres of commercial space and 390 hotel rooms.