Positive hotel figures released

Regional hotels have been reported as seeing a 9.1 per cent hike in rooms yield in April, year-on-year, bringing this up to a total of £41.36.

Preliminary BDO LLP survey data also showed a rise in average room rates for such hotels, which went up 7.9 per cent year-on-year to £55.91.

And at the same time, there was 74 per cent occupancy recorded, which represents a 1.2 per cent annual rise.

Meanwhile, in the capital, there was 83.2 per cent occupancy, 0.7 per cent up from 12 months ago, according to the stats.

Rooms yield was up 8.2 per cent for operators in this part of the country, to £95.58.

And average room rate was £114.93, 7.4 per cent up year-on-year.

BDO says that April proved to be a strong period because of Easter and good weather conditions, its preliminary stats show.

It cites VisitEngland figures showing that 3.4 million holidaymakers in the UK were planning a UK holiday for the Easter weekend.

"Confidence in the UK hotels sector is increasing as month on month data shows a steady growth trend," said BDO partner Robert Barnard.

He said there was a seemingly positive outlook for this year, overall, but that a bumpy period could occur, given that certain EU countries had seen recent slips in the growth of their economies – showing some uncertainty still exists.

"While the corporate market is usually down during the Easter period, the leisure market has bounced back as the nation made the most of the four day break. The good weather will be behind the increase in average room rate in the regions, while increased visitation and poor performance in 2013 will have driven the increase in the capital," he added.

Elsewhere in the world of hotel news, Travelodge recently launched an advertising campaign featuring TV, outdoor, digital and press components, and coming with a £25 million price tag, the largest advertising spend Travelodge has ever made.

It's also the first time Travelodge has aired TV ads for four years.

Berkeley Scott is a specialist hospitality recruitment agency.