Plans to expand country hotel unveiled

The owner of Brockencote Hall, a hotel on a country estate near Kidderminster, has unveiled major expansion plans for the venue in order to increase the number of guests it can accommodate.

Eden Hotel Collection, which bought Brockencote for £3 million in 2011, has submitted the plans to Wyre Forest District Council, reports the Express & Star.

They include the construction of a new marquee style function room which would mean that the hotel can cater for larger wedding parties and conferences.

Currently, Brockencote Hall can only accept a maximum of 80 guests for such events and says it has frequently had to turn down requests for larger parties, costing it thousands of pounds in lost business.

However, the new marquee would be able to accommodate up to 200 guests although the average party size would be for 150.

Eden argues this would help to "secure Brockencote Hall's place as a nationally recognised resort hotel".

"Since we bought the hotel, it’s gone from strength to strength," Eden Hotel Collection managing director Mark Chambers told the newspaper. "There's a huge demand for weddings in the high end market and we’re trying to respond to that demand."

The expansion of the 21-bedroom hotel, which currently employs 43 staff, would also see the venue need to increase its hotel recruitment levels, with 12 new jobs expected to be created.

Since purchasing the hotel, set in 70 acres of grounds in Chaddesley Corbett in Worcestershire, Eden has already invested £1.5 million in restoring the property.

This has included the complete remodelling of bedrooms and bathrooms and the addition of four new bedrooms.

Eden also created additional private dining rooms at the hotel's restaurant and landscaped the venue's gardens and terraces.

"Our approach was to restore Brockencote Hall to her former glory in terms of the design elements we have adopted," said Mr Chambers.

"We set out to create a classic, elegant, high end hotel and believe this has been achieved."

Berkeley Scott is a specialist hospitality recruitment agency