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Career Guides - Hotels
Hotels : Profile of the Industry
Hotels have existed in one form or another since almost the beginning of time, but it is only in relatively recent times that the hotel sector has gone through tremendously rapid growth.
Today, there are in the region of 33,000 hotels in the United Kingdom which, employ some 260,000 people, or 14% of the total workforce, within what is termed the hospitality industry.
In the United Kingdom, in excess of 60% of hotels are still privately owned, but recent consolidation within the industry has led to larger companies becoming still larger and smaller companies being swallowed up.
Today, the names of Intercontinental, Holiday Inn, MacDonald, Hilton, Marriott, Sheraton and Thistle are a few of the many well recognised national and international hotel brands.
Many companies are also driving for ever greater international penetration and recent developments in IT, not least in relation to the Internet, have greatly enhanced the opportunities for hotel operators to "distribute" their room stock and other services around the globe.
The worldwide hotel industry is projected to go through dramatic growth over the foreseeable future. In many parts of the world, such as Eastern Europe, South America, Africa and Australasia there is still immense scope for further development. Whilst forecasts vary, it is likely that there will be a 50%+ increase in hotel room stock over the next ten years. In London alone, there are over 80 new hotel projects under consideration or construction, and the number of budget accommodation hotels is likely to double in the next ten years.
Clearly, any industry undergoing such rapid growth holds enormous potential for the ambitious, career-minded individual.
Hotel Categories
- Budget Hotels
Good quality, unpretentious accommodation at very low cost, but limited facilities. The fastest growing sector in the UK.
- Country House Hotels
Typically less than thirty bedrooms, privately owned and managed and generally providing high quality service and facilities in pleasant rural surroundings.
- Commercial Hotels
Typically found in city centres and near airports, normally with more than fifty rooms and substantial conference and food & beverage facilities. Normally owned by one of the larger operating companies.
- International Hotels
Generally only found in major cities, usually with more than one hundred rooms, will be classified as five star and will provide the fullest possible range of services in a luxury environment.
- Resort Hotels
Designed for the holiday maker and leisure visitor, these will range a great deal in quality, but will be located in holiday destinations. The better representatives of this category will provide first class service, accommodation and facilities.
Company Profiles
Macdonald Hotels, Whiteside House, Bathgate, West Lothian EH48 2RX
Macdonalds Hotels UK and Ireland currently operate over 80 individual and characteristic hotels throughout the UK. The company has grown steadily to become one of the most respected and successful hotel groups in the country.
The stylish and traditional hotels range from baronial castles to historic country houses and from manor houses to city hotels.
Starwood Hotels and Resorts, (which comprises Sheraton, Westin, St Regis, Four Points and W Hotels) c/o Park Lane Hotel, Piccadilly, London, WIY 8BX.
Starwood is a worldwide hospitality network based out of White Plains, New York, which owns, leases and franchises over 700 hotels in more than 70 countries, a hotel almost anywhere guests could wish to go! The company's growth strategy focuses on the acquisition and development of strategic hotel assets, the renovation and repositioning of existing hotels, and the expansion of its management operations. It has approx. 125,000 employees worldwide, serving 45 million guests each year.
Overview of careers
Fast track to general management
Due to the dynamic nature of the hotel business there is no set career path to achieve a fast track route to General Management. The great thing is you can step into the industry with varying levels of skills and experience and still get to General Management level and beyond. Food and Beverage, Rooms, Human Resources, Sales and Marketing or even Finance backgrounds can lead to GM. Many hotel companies now offer a structured fast track scheme to enable both graduates and particularly able employees to progress swiftly up the career ladder.
Other career opportunities
Transferring into the hotel sector from other industries is not uncommon. More and more employers are realising that certain skills are transferable and that direct hotel exposure is less important.
Broadly speaking the opportunities are in:
- Food & Beverage - Conference and Banqueting/Kitchen/Chefs
- Front of House - Reception and Duty Management
- Rooms Division, including Housekeeping
- Human Resources
- General Management
- Finance
- Sales and Marketing
- Other: IT, Engineering, Purchasing
As in any industry, rewards vary from company to company, but one thing's for sure the opportunities are seemingly endless and for the right person with the right attitude a well rewarded career beckons.
Are Hotels for you?
Hotels offer a marvellous multiplicity of opportunities, ranging from working in top class kitchens to financial management, from housekeeping to guest relations, sales and marketing, human resources, engineering, food & beverage ... the list is almost endless.
Training is offered at all levels, so it is possible to join the industry waiting staff tables and progress to be a Food & Beverage Director; a Housekeeping Assistant could achieve Rooms Division Manager, and a Kitchen Porter become a General Manager. Nothing's impossible in this sector if you have tenacity, commitment and a genuine desire to excel.
Key factors for success are:
- the ability to communicate with people at all levels
- being a team player
- pride in your work
- genuinely enjoying looking after people and wanting to give them satisfaction
- thriving on responsibility
- flexibility is the key to working in hotels and the knowledge of a second language could give you the edge.
And the down side:
The hours can be irregular, but the huge challenges presented by working in a stimulating, customer-service industry usually compensate.
Hotels are open 365 days of the year and sometimes it can be hard when you have to work when friends and family aren't. Then again, you can be at a great New Year's Eve party - and it doesn't cost you a thing!
In short, it can be demanding, but you'll never get bored and you will have loads of fun!
Current & Future Trends
The outlook for the hotel sector is very positive as we move forward in the new Millennium, with a stable economy and the continued rapid growth of tourism.
Hotels have seen significant changes in the last few years that look set to continue in the next century:
- Continuing mergers and acquisitions will create new employment opportunities and a steady movement of management
- The strengthening of brands to set companies clearly apart from rivals will continue, together with the development of niche hotels targeting small segments of the market.
- Budget hotels are likely to remain the fastest growing sector.
- IT will allow companies to achieve increased efficiencies.
- Increased competition and a more sophisticated and demanding clientele will ensure that hoteliers need to remain highly creative in offering both a good product and service with added value.
Major UK hotel operators:
Figures in brackets denote number of hotels in the UK
| Hotel |
Hotels UK |
Worldwide |
Accor (Formule I, Ibis and Novotel) |
80 |
4000 |
Choice Hotels International (Clarion, Comfort Inn and Quality) |
100 |
5000 |
| Corus Hotels |
65 |
|
| De Vere |
29 |
|
Granada (Heritage, Le Meridien, Posthouse and Travelodge) |
400 |
|
Hilton Group PIc (Hilton, Hilton International and Stakis) |
91 |
|
| Intercontinental Hotels |
209 |
3200 |
| Jarvis Hotels |
41 |
|
| Macdonald Hotels |
80 |
|
| Millennium & Copthorne |
16 |
91 |
| Moat House Hotels |
34 |
|
| Paramount |
16 |
|
| RF Hotels |
4 |
10 |
| Starwood |
7 |
700 |
| Thistle Hotels |
80 |
|
Whitbread Group PLC (Marriott and Travel Inn) |
350 |
|
Other Sources of Information
- British Hospitality Association - 0207 404 7744
- Berkeley Scott Group - 01483 414141
- Caterer & Hotelkeeper - 0208 652 3221
- Catering Managers Association - 01947 895514
- Cost Sector Catering - 01322 270 I l0
- HCIMA - 0208 661 4900
- Hospitality Training Foundation - 0208 579 2400
- Springboard - 0207 497 8654
Berkeley Scott Group Plc
Berkeley House,
II -13 Ockford Road,
Godalming, Surrey,
GU7 1QU,
Tel: 01483 414141
Fax: 01483 414457
Email: Welcome Team
Springboard
Springboard UK Limited,
3 Denmark Street,
London. WC2H 8LR
Tel: 0207 497 8654
Fax: 0207 497 2466
Email: info.london@springboarduk.org.uk
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