Period drama could help bring tourists to Scotland

People in hospitality jobs in Scotland could soon be serving visitors who have arrived in the country off the back of a newly released movie.

Period drama Belle hit UK cinemas on June 13th, and its director has said she's delighted it can hopefully have a part to play in encouraging people from around the world to head to "Scotland and Scone Palace to discover the rich history behind the man who raised Dido Elizabeth Belle".

The film takes its inspiration from a painting at the Scottish palace, depicting Dido Belle. The painting is on display at the landmark as part of an exhibition, 'Dido Belle – Her Story' at the moment. 

Dido was a mixed race woman, daughter to a British admiral and a slave from Africa.

Actors Gugu Mbatha-Raw, Miranda Richardson and Tom Wilkinson are among the film's stars.

“It’s always great news for our tourism industry when there’s a strong Scottish connection to a movie," commented VisitScotland chief executive, Malcolm Roughead.

He said Scone Palace had grasped the chance presented by the film to put on the new exhibition, which will encourage greater numbers to visit the palace and Perthshire more widely.

There is a growing trend for movie tourism, with people visiting places associated with films, he added.

Indeed, one in five people who visit Scotland are inspired to take the trip after seeing the country on TV or in a film, he explained.

"It is important that tourism businesses make the most of every opportunity that comes their way," he urged.

Perthshire is home to a range of hotels where tourists can stay, as well as tourist attractions ranging from Perth Museum and Art Gallery to Drummond Castle.

The former currently has a Ryder Cup themed exhibition in place, ahead of the golf tournament happening in Scotland later in the year.

Berkeley Scott is a specialist hospitality recruitment agency.