Online check-in system experiment for Jurys Inn

Jurys Inn Islington has been piloting an online check-in system which is planned to roll out to the rest of the hotel group's UK, Ireland and Prague portfolio, should things go well.

The optional remote check-in system is being piloted as a response to changing behaviour from customers and their increasing use of mobile tech, says the chain.

Under the system, customers get a text and an email link before their stay which lets them send confirmation of booking details and the time they're set to arrive.

They are then sent a QR code which they can scan at a special kiosk in the lobby of their hotel to collect keys before going to their room.

Mobile booking revenues for Jurys Inn were up 80 per cent last year, with the group saying the pilot is a response to customers demanding more control and flexibility.

The group has recently brought out a responsive design website, becoming the first hotel group to do this in Ireland.

This came after desktop site visits from people using mobile devices like smartphones saw a 110 per cent hike during the past year. iPad and iPhone bookings were up 100 per cent.

Jury's Inn recently gave word of a €2 million investment in tech, software and IT.

“Our customers are increasingly using mobile devices to make bookings so it is important we adapt our services in line with this changing consumer behaviour," commented group marketing manager Suzanne Cannon.

"Convenience is key, particularly for business travellers, and online check-in will provide a seamless experience so that guests can choose to check-in by smartphone, laptop or tablet at a time that suits them, meaning they spend less time at the check-in desk and more time enjoying their stay at the hotel."

Berkeley Scott is a specialist hospitality recruitment agency.

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