The on-site hospitality venue for the 2012 Olympic Games has now been officially opened by Lord Coe, chairman of the London Organising Committee of the Olympic and Paralympic Games (Locog).
Called the Prestige Pavilion, the venue is set to host one of the biggest catering industry operations at a major event ever seen in the UK.
Indeed, the three-storey building is the largest temporary hospitality structure ever constructed at a sports event.
Designed and built by Prestige Ticketing, London 2012's in-venue hospitality provider, the pavilion is located 70 metres from the Olympic Stadium and can cater for up to 3,000 people a day.
It is one of four hospitality structures being built by Prestige Ticketing for the Games and will be open for the duration of the Olympics and Paralympics.
Tickets for Olympic hospitality tickets cost from £295 to in excess of £4,500 per person for the Opening and Closing Ceremonies and selected events, and the vast majority have already been sold, said Prestige Ticketing.
It is the first time that hospitality tickets have been sold to both corporate clients and members of the public at an Olympics.
The price of the packages also includes a contribution to Locog's Ticketshare scheme, which provides Olympic tickets for schoolchildren.
"The Prestige Pavilion will be a spectacular hospitality venue at Games time and those who use it will undoubtedly have an unforgettable experience," said Lord Coe.
"But they will also have contributed to our Ticketshare scheme, which will see over 200,000 tickets to the Games donated to schoolchildren all over the United Kingdom and other good causes."
"Hospitality is part of any Olympic Games or major event, but our programme has been put together in an innovative way, reflecting the sophisticated hospitality market in the UK.
The Prestige Pavilion is the flagship of four on-site hospitality facilities being built for the Games, with the other three being at Horse Guards Parade, Greenwich Park, Eton Dorney.
Berkeley Scott is a specialist catering recruitment agency