The town of Northampton could see a rise in hospitality recruitment after Premier Inn announced plans for a new 104-bedroom hotel and restaurant.
It will be located in Albion Place and is expected to attract a good deal of custom due to its location, close to the town's theatres, cinemas and shops, with local regeneration a key focus.
Indeed, it will be just a stone's throw away from both the Royal and Derngate theatres as well as a cinema which is currently under construction.
While the hotel, which will be built on council land, hasn't been given an official name as yet, it's predicted that it will act as a major boost for Northampton, creating around 50 jobs in the process.
It's unlikely that those considering employment at the hotel will have to wait long either, with a full planning application expected early this year.
Should this be given the green light by the council’s Planning Committee, then work could begin on the site as soon as autumn 2013, leading to a potential completion date of autumn 2014.
Richard Pearson, acquisition manager for Whitbread Hotels and Restaurants, the parent company of Premier Inn, said it was a boost for all parties involved.
This is because Premier Inn would have a vibrant new addition to the family, while Northampton would see a number of new jobs created.
"A new Premier Inn hotel and restaurant is an exciting proposition for Northampton town centre," he said.
"Our investment will create new jobs and strengthen the local economy by attracting people to stay in the heart of town.
"Premier Inn customers will benefit from another central location and local businesses and attractions will gain as our guests go out to eat, drink and be entertained."
Councillor David Mackintosh, the leader of Northampton Borough Council, said the decision was an "example of the confidence" that businesses had in the town.
Whitbread plans on creating as many as 10,000 new jobs in the UK over the next three years thanks to the scheduled expansion of its Costa and Premier Inn brands.
Berkeley Scott is a leading London hospitality recruitment agency