A scheme to help Britain be a welcoming place for visitors from China is being run by VisitBritian.
It's hoped that via 'Great China Welcome' hospitality and tourism businesses will sign up to a newly-launched Charter, which already has the support of some one hundred businesses.
China has become the biggest outbound tourism market in the world, with Chinese visitors to Britain hitting record levels last year, according to provisional stats.
The idea of the Chartermark is to help such people easily discover places to see, tour operators and hotels that offer specially-tailored services.
And VisitBritain wants it to encourage a greater number of tourism providers to make their offering more appropriate for Chinese visitors.
“Record numbers of Chinese visitors are already coming to Britain and we want to ensure we continue to compete in the world’s biggest outbound market. Improving our welcome is key to continuing this growth," commented VisitBritain CEO Sandie Dawe.
"The GREAT China Welcome Charter will help differentiate Britain from its European neighbours and work towards our target of welcoming 650,000 Chinese visits a year by 2020 – worth nearly £1.1 billion annually to the UK economy."
Meanwhile, March 26th will see more than 160 representatives of both Charter members and businesses interested in signing up attend a London summit focused on making businesses more ready for people visiting from China.
Through Great China Welcome, which has the support of government ministers, it's hoped that Britain will become Europe's most welcoming place for people from China.
Counsellor Xiang Xiaowei, cultural minister, has said: “Britain is an increasingly popular destination for people across China. The GREAT China Welcome Chartermark will help Chinese visitors enjoy their visits more with quality services by the British practitioners."
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