Sunday (January 11th) saw the TV debut of a new VisitEngland advert.
As well as showcasing more than 16 English locations, the clip involves a range of sports stars.
Designed to promote English locations ahead of this year's Rugby World Cup, the campaign has been dubbed Discover Your England.
It debuted on ITV, Channel 5 and SKY on the 11th and involves people linked to sport: rugby players Martin Corry MBE and Maggie Alphonsi MBE and coach Stuart Lancaster feature, as does Laura Wright, a popular soprano.
The clip is going to be on SKY, ITV and Channel 5 for another two weeks. A global version is set to be used in several international markets, too.
Partly aimed at getting Brits to explore England, the commercial uses images of English scenery and attractions, such as Tower Bridge and Hadrian's Wall.
"We are extremely excited to mark the year of Rugby World Cup 2015 with the launch of our Discover Your England campaign," said VisitEngland chief executive, James Berresford.
"England holds something truly special for all visitors and the arrival of the Tournament this year is an opportunity to maximise the potential for growth in the tourism sector. The aim of this campaign is to help trigger this growth."
He added that the ad showcases the country as somewhere fantastic to take a short break or holiday, and that he hopes it will make the public excited about coming events this year.
"We want to entice Brits to set out to find what makes England a unique and special destination for them," he said.
The Rugby World Cup is taking place in Birmingham, Newcastle, Leeds, London and a variety of other places where people in hospitality jobs may serve people who are in town for the event.