Motel One has debuted in London, opening a hotel in the city.
Describing itself as a 'budget design hotel chain', the brand already has locations elsewhere in the UK and Europe.
Belgium, Austria and Germany are home to branches, while there are pipelined venues for the likes of Amsterdam and Manchester.
It's portfolio currently stretches to around 13,000 guest rooms, in 55 hotels.
The London addition, where guests can stay for £98 nightly or more, opened December 1st.
Including decorations such as Crown Jewels imagery and candelabras in its One Lounge, the venue – Motel One London-Tower Hill – is said to have "royal flair". Based on Minories Road, the hotel has 291 rooms.
There's Egyptian cotton linen on the beds, monsoon rain showers in the bathrooms and free WiFi from anywhere in the venue.
Guests get LOEWE flat screen televisions in their rooms, which also boast plentiful hanging and storage space. They can also access iPads when they spend time in the One Lounge.
"London is a magnet for visitors from all over the world. Motel One London Tower Hill offers visitors to the city design, quality and highly competitive prices. We look forward to welcoming our guests to the City of London in our new hotel," commented Motel One founder and CEO, Dieter Muller.
At the hotel, double rooms cost £113 and up per night, and guests are charged £9.50 extra above the room rate to enjoy the breakfast buffet.
Anyone in hotel jobs, or who has stayed in London before, will know that these are low prices by capital standards.