Most Brits ‘plan domestic travel this year’

Some 90 per cent of Brits say they will be making one or more domestic trips away this year, the TripAdvisor TripBarometer suggests. That's a rise on the 86 per cent seen last year.

Meanwhile 91 per cent have plans for overseas travel in 2014, against 83 per cent last year.

The Ipos-conducted research did suggest that there had been a small drop in British household's average annual holiday budget.

This was recorded at £5,016 for 2014 (against a £3,686 global average) compared to last year's £5,381.

Other stats of interest to the hospitality industry include the fact that just eight per cent of British travellers think minibars are important as an amenity. Indeed, it seems almost all (95 per cent) of UK hoteliers have got rid of this feature.

“Exploration is back on the agenda in 2014, with more travellers planning international trips this year,” commented TripAdvisor for Business president, Marc Charron.

He said that the TripBarometer gives useful insights where hospitality organisations that want to bring in new audiences are concerned.

Speaking about the international picture, he said: "Travellers are upping their budgets but they are looking for bargains, expecting their accommodation of choice to deliver on value."

He said that very good service, offers and complimentary amenities would all prove important for bringing in guests.

The research revealed that 94 per cent of Brits' holiday choices are determined because of special offers or good deals. That's against a lower 91 per cent internationally.

Only eight per cent of Brits make holiday bookings using travel agents on the high street, against 75 per cent doing so online.

The biggest thing motivating internet booking was price.

Berkeley Scott is a leading London hotel recruitment agency.

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