Loyalty-card-style app released by La Tasca

La Tasca recently brought out its own app and mobile-optimised website.

In its initial phase, the app will provide UK users with exclusive La Tasca offers. The application will take on the same job as the current loyalty cards used by the spanish eatery and bar chain.

Use of these cards – giving people special offers and discounts – is going to be replaced by the software.

Soon, it's planned that an app update will launch, which will let users use Nudge to pay for their bookings at La Tasca in advance.

"La Tasca is an innovative business and we have to embrace technology to enhance our guests’ experience with the brand as much as we have to continue to invest in fresh, quality produce," said La Tasca operations director, James Picton.

"As ever, we’ve kept abreast of customer demand, and listened to the market, meaning we’re now in a position to offer our guests everything they need at their fingertips as well as the authentic Spanish experience they’ve come to expect!"

The bar and eatery chain currently boasts 40 UK restaurants and a further five US locations. Its first venue was opened in 1993 in the northern city of Manchester.

Through the extension of the loyalty programme via the app, the brand is fully harnessing the ability of Nudge to "build a single-customer view, a consolidated picture of a customer's interaction with a brand through various media," according to the commercial director of Nudge CRM, Christopher Johns.

He explained that this will mean users can see personal offers, based on their own preferences and behaviours.

He also said booking and leaving a deposit is soon going to be very easy, no matter where the customer is, while updates in the future could mean that customers who enter a La Tasca will instantly be offered an app-based reward.

This, he said, should improve customer retention, satisfaction and footfall.

Berkeley Scott is a specialist hospitality recruitment agency.