Restaurant owners across London are being encouraged to sign up their businesses to this year's London Restaurant Festival.
The event, which promises to boost covers and revenue for firms that take part, occurs annually and saw over 400 restaurants take part in the capital city last year. The festival is now in it's fifth year and is bigger than ever before, keeping a prime focus on the businesses that get involved. The festival will also offer set-price Festival Menus and various promotions, such as the famous 'restaurant-hopping' tours.
New events this year include the 'Japanese Journey', where visitors can enjoy six Japanese restaurants in a day, and the Shard Gourmet Odyssey, which includes a Champagne Laurent Perrier reception and then a three-course lunch at Aqua, Hutong and The Atrium Bar.
Founder Simon Davis said: “The aim of the London Restaurant Festival has always been to drive business into restaurants and increase covers – and this remains core. We want to encourage those taking part to enjoy as many restaurants as possible over the fortnight.
"All our activity encourages the idea of ‘restaurant-hopping’ both with our Festival Menus and with our events: Tapas Tours, Graze, Cicchetti Trails and Gourmet Odysseys. It’s about fun, food and festivity, a celebration of London’s thriving restaurant scene.”
It is important for local businesses to take part in schemes such as this, as it gives them a competitive edge not only over their peers but against the large well-known chains across the city. The festival will offer businesses methods in which they can boost their profits and hospitality recruitment in the long term.
The festival will take place in London between October 3rd and 21st. Tickets and reservations can be made through LiveBookings, Ticketmaster and Livingsocial, when they go on sale next month.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.