London rebrand: Hotel Verta becomes Crowne Plaza London – Battersea

London's latest hotel rebrand was announced last week, changing the hotel scene around Clapham Junction in the city.

Crowne Plaza London – Battersea is the new name for what was once the Hotel Verta London.

The news was given by the company managing the venue, Intercontinental Hotels Group (IHG). Fabiano Hotels owns the location.

"We’re thrilled to open up our first property with one of the most reputable hotel companies in the business. Crowne Plaza London – Battersea is the perfect location for guests travelling to London on business or leisure," commented Fabiano Hotels' director, Harry Mohinani.

There are 200 square metres of meeting space to go with the hotel's 78 guest rooms. Guests enjoy plentiful parking, free Wi-Fi and – should they need it – close proximity to the London Heliport.

The venue is being promoted with an emphasis on ease of travel to Gatwick Airport and central London from its location.

A Terrace bar with Thames view, gym facilities and spa are all among the hotel's features, as is The Riverside Grill, which allows visitors to view chefs while they cook.

"We’re delighted to have opened Crowne Plaza London – Battersea in this bustling hub of London. We look forward to welcoming guests to our hotel and helping them have a comfortable and productive stay," commented Paul Watson, the hotel's general manager.

Crowne Plaza Hotels & Resorts is just one of the nine hotel brands that belong to IHG's portfolio.

The Crowne Plaza brand alone had close to 400 hotels as of September, covering over 60 different nations around the world . It's the world's second biggest upscale hotel brand.

Overall, the IHG brands are found in close to 100 different countries. Other examples include Hotel Indigo, Holiday Inn and Staybridge Suites.

Berkeley Scott is a specialist hospitality recruitment agency.