People in hospitality jobs in the capital could be about to see people drawn towards their city – and by extension their businesses – thanks to a new Paddington Bear themed trail in London.
The trail is going to take in a variety of places in the capital, and at each location there will be a Paddington Bear statue.
There will be 50 of these statues in all, each measuring three feet and six inches in height, and the trail – just announced by VisitLondon.com, StudioCanal and the NSPCC – is linked to the fact that this November sees the UK release of a new Paddington film.
The statues themselves, which will be in places like parks and museums, have been designed by designers, artists and even celebrities, and the idea is that the trail will take in the bear's favourite spots and celebrate London's innovation, culture and art.
3DEye is helping to develop the statues, and these will be auctioned to help the NSPCC and Action Medical Research For Children.
In excess of 35 million Paddington books have been sold over the years, and they've been translated in excess of 40 different languages.
New movie Paddington is hitting cinemas November 28th. As well as Ben Whishaw voicing the bear himself, it features the likes of Julie Walters and Hugh Bonneville among its cast.
The film and trail could both help bring in tourists to London, and the flick features a lot of different locations in the capital.
Boris Johnson, The Mayor of London, has said that he's been a fan of Paddington Bear for a long time.
"I’m delighted that this world-famous, marmalade-loving, duffle-coat wearing, polite but notoriously accident prone bear will be celebrated by Londoners and visitors to our great city, with the launch of this fantastic trail," he said.
Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs.