Catering business Lindley Heritage has been awarded a £4 million by the Theatre Royal Bath, which will see the company manage all aspects of the catering and hospitality services at the theatre’s restaurant, bars and function rooms over the next seven years.
As part of the contract, the caterer will also be responsible for developing the menus and driving business opportunities for the Theatre Royal Bath, including stepping up marketing activity to raise the profile and extend the usage of the Theatre's Vaults Restaurant., which it hopes to turn into a premier lunchtime dining venue.
Lindley Heritage says it will focus on high quality, fresh seasonal produce, including meat, fish, cheese, ice cream and bakery items sourced from local suppliers,
Adam Elliot, chief executive of the Lindley Group, commented: "There's huge potential to increase revenue from catering and events outside the theatre's primary business, whilst building on the thriving pre-theatre dining offering.
"Opening the Vaults Restaurant for lunchtime business, and proactively marketing the conference and banqueting facilities to members of the public and event organisers as a stylish unique venue, will both play key roles in establishing the theatre as a magnate for diners and anyone looking for a location to serve as a fabulous back-drop for conferences and special occasions."
Lindley Heritage was created just a year ago by the Lindley Group – one of the biggest players in the UK catering industry – to target heritage, arts and leisure venues.
It has gained a number of contract wins in recent months, including a £1.8 million contract at the Hepworth Wakefield Gallery and a £4 million, five-year extension to an existing agreement with the Malvern Theatres.
Danny Moar, director at the Theatre Royal Bath, said: "We've been very impressed with Lindley Heritage's success in developing the Scene Bistro at the Malvern Theatres, and the knowledge they have of business in the local area through managing the catering at Bath Racecourse and at Bristol City FC's Ashton Gate Stadium where they have been instrumental in generating incremental revenue from non-match day events business."
Berkeley Scott is a specialist recruitment agency in the catering industry