October 29th marked the beginning of a La Tasca tour, which is set to visit a range of cities in England and Wales into November.
The tour, using a 'tapas van', is offering tasting to the public. The food in question is made with fresh ingredients.
Part of the reason for the tour is to encourage members of the hospitality sector to boost fresh produce investment, if they're not at La Tasca's level when it comes to fresh produce use.
According to a release from the tapas restaurant bar chain, 85 per cent of its menu is made using fresh produce, which is an industry-leading figure.
The chain has pledged that it is going to carry on developing its menu based on the freshness and quality people expect to see in high street venues.
Cities featured in the tapas tour include Manchester, Glasgow, Newcastle, Birmingham, Liverpool, Cardiff and Bournemouth.
"In the food industry, there is an increasing importance being placed around using fresh, healthy and quality ingredients, which is something that is at the heart of our business. La Tasca’s fresh pledge and tapas tour is a great idea to showcase its commitment to the cause," commented David Holroyd of Fresh Direct.
La Tasca CEO, Simon Wilkinson, explained that the company has a partnership with Mr Holroyd's organisation, which is one way for La Tasca to cement the commitment it has to using ingredients which are as fresh as possible.
"Ultimately, we’re showing the rest of the industry that it is possible for the majority of your produce to be fresh," he said.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.